Cristina Sánchez

Commercial Transformation Architect

Cristina Sanchez

Commercial transformation architect in healthcare

I’m not just another consultant. I’m the only professional in Spain who combines 25 years of real operational experience in the healthcare sector with a proven proprietary methodology behind €200M+ in sales. I design scalable strategies and hybrid commercial ecosystems tailored to the patient journey in healthcare.

I master a unique blend very few possess: a genuine passion for medicine + high-impact commercial expertise designed for healthcare environments where every conversation can change a life

Professional journey

Co-founder & CEO, Clínicas Dorsia

Europe’s largest network specialized in aesthetic and plastic surgery, obesity, fertility and psychology. (2002 – 2022)

2002 - 2022 (20 years)

Founder, Health Sales Institute

The first community for healthcare sales leaders, focused on hybrid sales and commercial transformation. (Present)

Today

Founder, Ultimate Upgrade Consulting

Strategic consulting for the full transformation of private clinics through the Clinical Upgrading method. (Present)

Today

25+ years of experience

150+ clinics transformed

€200M+ in generated sales

Areas of Expertise

My companies

The first institute dedicated to helping healthcare commercial leaders adapt to the new hybrid sales paradigm. For teams who want to grow together.

Personalized consulting for clinics and healthcare companies seeking full commercial transformation. For leaders who need 1:1 support.