Commercial transformation architect in healthcare

Founder: ULTIMATE UPGRADE CONSULTING – PREMIUM CONSULTING:

I transform visionary organisations that demand more. I directly implement advanced strategies with exclusive support. I accelerate results for organisations seeking immediate and sustainable transformation.

Founder: HEALTH SALES INSTITUTE:

The first institute that turns commercial leaders in the healthcare sector into exceptional professionals.

I develop exceptional commercial leaders through comprehensive transformation: I optimise commercial performance, build elite teams, refine the marketing-sales relationship and accelerate strategic digital adaptation.

I combine exclusive community + high-level training + personalised mentoring + strategic networking + direct support. Proprietary SCALE methodology for professionals pursuing total excellence.

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The experience that makes the difference

I co-founded and scaled as CEO: Clínicas Dorsia (aesthetic medicine and surgery), Eva (fertility) and Origen (psychology and psychiatry) until their successful acquisition by an investment fund. This unique journey gave me privileged access to:

  • I master consultative sales methodologies that respect the patient’s vulnerability.
  • I build commercial teams that convert 3x more than the sector average.
  • I implement acquisition and loyalty strategies specific to the healthcare sector.
  • I optimise processes that maximise conversion without compromising ethics.
  • I lead the digital transformation of the commercial function with purpose.
  • I create advanced human-AI hybrid teams.
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My commitment

  • I definitively professionalise the commercial function in health.
  • I raise standards.
  • I develop specialised talent that combines deep sector knowledge with next-generation sales excellence.
  • Because in healthcare, selling is not convincing. It’s guiding transformations.
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